New builds and building land in 3D
Prospective buyers walk freely through your planned house – or through an example house as the zoning allows it on your land. With the real view, in the real landscape. No rendering, no photomontage: a model they can walk through, embedded on your website or linked from your listing.
The difference
Off-plan buyers want to know what they will see from the balcony, how close the neighbour's roof is and how the rooms feel. Until now, each medium answers only part of that.
| Rendering | Drone photo | 360° tour | immovu | |
|---|---|---|---|---|
| Real view | composited | one viewpoint | composited | from every window |
| Real landscape | painted | photographed | painted | surveyed |
| Real house | embellished | missing | only once built | from plans or zoning rules |
| Move around freely | still image | still image | only once built | any spot, any angle |
| Real light | staged | one moment | only once built | any day, any hour |
Live demo · guided tour
A real project in a tour of a minute and a half: time of day, season and weather change by themselves. Terrain, neighbouring buildings, trees and sun are real. Take over whenever you like.
About 1½ minutes · 2.5 MB · works on phones · take over at any time
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Sun position calculated for the exact location, including shadows from the mountains and the neighbouring buildings. Geodata © swisstopo.
Building land
An empty meadow is hard to sell. From the parcel number we read the zone and the municipal building code, place an example house on the land that keeps to the rules, and make it walkable – with the view from every floor.
Floor area ratio, heights, boundary distances and roof form – every figure with its article in the building code, plus the reserve the example leaves open.
Single-family home, villa or apartment building – depending on zone, slope and location. Walkable like a planned project, with floor plans and elevations.
How much lake do you see from the ground floor, how much from the top? Buyers see what they pay for – before an architect is hired.
| Rule | Example | Allowed |
|---|
Basic rules of the zone. Not a substitute for a preliminary building enquiry.
See it in 3D
23 September · 08:00
Deliberately plain
The model is deliberately plain: surfaces and materials are suggested, not staged. We add furniture on request, so the size and use of the rooms are easy to read. In return, every window is exactly where it will be built, at the right height – and the surroundings are surveyed, not painted, neighbour's roof included.
This honesty sells: buyers who have seen the real view decide faster and complain less later. A rendering shows one painted moment – immovu shows every one, in the real, measured landscape: morning sun, evening light, fog, snow.
What's more
How long does the balcony stay bright in the evening – and does the terrace still get sun in December? Pick any day and time, with shadows from mountains, trees and neighbouring buildings at the real location – in sunshine, rain, fog or snow.
The plans right in the viewer – to scale, zoomable and with the neighbouring houses around them.
Will the dining table fit? Read off room sizes and measure for yourself – from the window to the neighbour's facade.
Embedded directly on your project website or linked in the virtual-tour field. Every unit opens at its own view.
Most buyers browse listings on their phone. The viewer runs in the browser – no app, no plug-in, no login.
Your logo and colours, a contact button in the viewer, and a view count per unit so you know where interest lies.
How it works
The architect's IFC model – or, if there is none, floor plans, sections and elevations as DWG or PDF. Plus the parcel number; for building land without a project, that alone is enough.
The building goes into its real surroundings: terrain, neighbours, lake and mountains. For building land we design an example house to the zoning rules. You review and approve it.
You get one link per unit and an embed code for your website. If the plans change, we update it.
Sell units earlier and with fewer viewings of the empty plot.
Stand out on the portals and qualify leads before the first call.
Offer building land with a house on it instead of an empty meadow – including the view from every floor.
Show neighbours, authorities and buyers what is really planned.
Pricing
from CHF 1,900
A plot without a project, with an example house to the zoning rules.
from CHF 2,400
A detached house.
from CHF 2,400
+ CHF 300 per additional unit
Semi-detached and terraced houses, apartment buildings, housing estates.
On request
More than 50 units, several buildings or stages.
Introductory prices excluding VAT. We host it until it's sold – no subscription, no renewal.
FAQ
The terrain comes from swisstopo's elevation model (2 m grid around the house, coarser further away). Neighbouring buildings come from swissBUILDINGS3D, and their roofs are checked against laser scans of the area – typically within about 10 cm. Trees and vegetation are simplified.
On purpose. It is about space, light and view – not tiles and fittings. We add furniture on request so size and use are easy to read. A plain model loads fast, runs on phones and can be updated quickly when the plans change. If you want to show materials, combine it with renderings.
It keeps to the basic rules of the zone – floor area ratio, heights, distances, roof form – each figure with its article in the building code. Overlays such as building lines, heritage protection or special-use plans we name, but do not examine in detail. So the example replaces neither an architect nor a preliminary enquiry; it shows buyers what is realistic on the land.
Not necessarily. We choose a house that suits the place and the market, and show next to it how much reserve the zone still leaves. On request we add a second variant that uses the maximum.
Yes – the viewer is a normal web link. Use the virtual-tour field where the portal offers one, otherwise the description or your project website. We also provide an embed code.
The architect's IFC model – or, if there is none, floor plans, sections and elevations as DWG or PDF. Plus the parcel number and, if you want them shown, a short description of materials. For building land, the parcel number is enough.
A single home is usually ready within a week of receiving the plans. Larger developments take a little longer – we agree on a date before we start.
One round of changes is included. The link stays the same, so listings don't need to be updated.
The surroundings are real, so people who know the area will recognise it. If you prefer not to publish the address yet, we can start the viewer on the inside views only.
It complements them. A rendering shows one chosen, painted moment; immovu shows every one – morning light, evening sun, winter – in the real, measured landscape, and also answers the practical questions about view, sun and neighbours that renderings can't.
About us
A small team from Switzerland. When you book a demo, you talk to us directly.
Founder
Software developer, founder and strategic advisor of raffiniert media AG. A tech nerd and an architecture fan – immovu brings the two together.
Customers & sales
Event planner and marketing expert. Your contact for demos, quotes and ongoing projects.
In a 20-minute call we show you the viewer with your location and talk through what your project or your plot needs.